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Featured Community Projects

Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.

Explore examples of youth activists in action.

Exposure to e-cigarette ads may enhance curiosity/usage among young adults

Exposure to e-cigarette advertisements may enhance curiosity and usage among young adults, according to the study “Impact of Exposure to Electronic Cigarette

2016 Annual Report

2016 was a year driven by creative inspiration, exciting innovation and measurable impact as we significantly advanced our mission to achieve a culture where

Our Impact

At Truth Initiative, we create meaningful change at both the population and individual levels. With our research-driven approach to behavior change and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation access. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.

Truth Initiative committed to smoke-free campuses for priority populations

Since the U.S.

truth® and Vans morph culture-changing art into bold fashion statement

When it comes to teen tobacco use, truth believes creativity speaks louder than words.

Apply now: ‘Reinvent the reel’ grants will support groups to get smoking off movie screens

Grants from Truth Initiative® and Trinity Health will help youth-serving groups educate young people on the issue of smoking in

Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations

Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations.

Vine stars debunk social smoking myths with truth

Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!

Kathy Crosby

Kathy Crosby is the CEO and President of Truth Initiative, the nation’s largest nonprofit public health organization dedicated to preventing youth

Kendric Dartis

Dr. Kendric Dartis is the Vice President, Social Impact & Partnerships at Truth Initiative, America's largest nonprofit public health orga

The opioid crisis

Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.