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  1. Our Team

    Jennifer Kreslake

    As Vice President of Truth Initiative's Schroeder Institute, Dr.

  2. 2017 Annual Report

    Through creativity, innovation and research, we are winning one of the toughest, largest and most critical public health battles of our time: ending the toba

  3. 2022 Annual Report

    We are pleased to share the significant progress we made in 2022, detailed in this report: Ending Big Tobacco's Influence

  4. Our Team

    Christy Hartsell

    Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica

  5. Page

    Master Settlement Agreement

    The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

  6. Our Team

    Jessica Miller Rath

    As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

  7. 2013 Annual Report

    Refocused & Rededicated.

  8. Our Team

    Tina M. Morgan

    Tina Morgan has been with Truth Initiative since 1999.

  9. Our Team

    Anna M. Spriggs

    Anna Spriggs has been a key player in the success of Truth Initiative from the beginning, joining the organization as its second employee in 1999 and serving

  10. Our Team

    Michael Felberbaum

    Michael Felberbaum joins Truth Initiative as Senior Vice President of Editorial Strategy and Media Affairs. 

  11. Page

    EX PROGRAM: QUIT SUPPORT FOR INDIVIDUALS AND ORGANIZATIONS

    Quitting nicotine isn't easy, but it can be done with the right support. EX® Program, developed over 15 years ago by Truth Initiative in collaboration with Mayo Clinic, brings individuals, employers, health plans, and public health organizations proven, evidence-based quitting approaches and the most established online quit community.  

    EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product. Research has shown that using EX Program can increase odds of quitting by up to 40%.

  12. Our Team

    Doug Harris

    As the Vice President of software development for the Innovations Center at Truth Initiative, Doug Harris leads the team responsible for building EX Program,