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Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Graphic Cigarette Warnings Proposed by FDA Are Long Overdue, But Agency Must Meet March 2020 Deadline to Finalize Them

The graphic cigarette health warnings proposed by the FDA are a critical and long-overdue step forward in the nation’s battle against tobacco use.

#NoMentholMonday: Why menthol is a social justice issue

The marketing of menthol cigarettes toward African Americans is a social justice issue.

Consumers – even smokers – want cigarettes out of pharmacies according to new CDC data

Sixty-six percent of U.S. adults favor a ban on tobacco products in pharmacy stores, including nearly half of smokers

“E-cig” or “vape”? Why semantics matter

If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

Researchers reviewed nearly 700 e-cigarette studies. What did they find?

E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

Survey results show how Gen Z’s love of pets can help end smoking

Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp

Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships

Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use

Research funded to study the appeal of menthol and smoking by people with HIV

Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR

Cessation access and support

With access to the right resources, freedom from nicotine addiction is possible for everyone. We create cutting-edge solutions to empower people to quit smoking, vaping, or any type of tobacco product. Our market-leading EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.

Drop in smoking rate proves public education and smart public policy works

The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

Millions of smokers go online for help to quit each year

More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.