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Cessation access and support

With access to the right resources, freedom from nicotine addiction is possible for everyone. We create cutting-edge solutions to empower people to quit smoking, vaping, or any type of tobacco product. Our market-leading EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.

2019 Annual Report

We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an

Leading health organizations seek to intervene in defense of FDA rule on e-cigarettes, cigars

Six leading public health organizations today asked federal courts to allow them to intervene in two lawsuits brought by the electronic cigarette and cigar i

#NoMentholMondays: The targeted marketing of menthols and African-American history

In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio

51 health groups urge administration to defend and enforce FDA rule for e-cigarettes, cigars

Fifty-one leading health groups today urged the current administration to defend and fully implement the 2016 Food and Drug Administration (FDA) rule establi

New research will explore ways to help heavy drinkers quit smoking

Researchers at the Schroeder Institute® for Tobacco Research and Policy Studies at Truth Initiative have been awarded a grant from Brown University and the N

Apply for the Truth Initiative Tobacco/Vape-Free College Program

The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 220 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.

Where we stand: DOT bans vaping on airplanes

Use of e-cigarette and vaping products has outpaced tobacco control regulations, and the products remain unregulated by FDA pending the completion of deeming

Tobacco/vape-free Communities

Where we stand: Federal collection of electronic nicotine delivery systems marketing & product data

he Federal Trade Commission (FTC) has collected information on the sales and marketing expenditures of cigarettes and smokeless tobacco products and reported

Truth Initiative partners with American Heart Association

Truth Initiative and AHA/ASA are collaborating to increase awareness about tobacco’s impact, especially on the African-American community.

American Spirit: Not a safer choice

Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s