Search

5 unexpected ways smoking affects your body

Smoking cigarettes can cause lung cancer and heart disease, but did you know that it may also dull your taste buds or impair your hearing?

While you were streaming

New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

On the deceptive marketing of Natural American Spirit cigarettes

We commend Breathe DC for filing a lawsuit in the DC Superior Court to hold Santa Fe Natural Tobacco Company accountable for their deceptive marketing of Nat

How your zip code could make it harder for non-daily smokers to quit

Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.

FDA’s Graphic Cigarette Warnings Show and Tell the Deadly Truth About Smoking – They Must Be Fully Implemented and Vigorously Defended

By issuing a final rule requiring large, graphic health warnings on cigarette packs and advertising, the FDA has taken a critical step forward in the nation’

Financial dependence correlated with different smoking rates among Millennials

Despite steady declines in U.S.

Outsmart Nicotine

Quitting is hard, but with the right support, anyone can break free from nicotine addiction – and they don’t have to go it alone. That’s the message behind Outsmart Nicotine, a national campaign from Truth Initiative that empowers young people to break the cycle of nicotine addiction for good with an enhanced EX Program.

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

As of September 2025, 1.5 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.

Teen-rated video game with smoking set for wider distribution

The use of tobacco in XCOM 2 is part of a trend in video games rated suitable for or popular with teenagers.

Leading health groups demand film industry give R rating to movies that depict smoking

A coalition of health organizations has demanded that movie producers and distributors apply an R rating to all films that include depictions of smoking or t

New research underscores need for FDA take action on misleading packaging

Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People

A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.