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Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer

Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob

16 higher education institutions pledge to go tobacco/vape-free through college program

Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t

Concerns about health and mental health increasingly drive young people to quit vaping

Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-

Nearly 1 in 5 adults used tobacco regularly in 2020

The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on

How to support someone on their quit-vaping journey

If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

One more reason Walgreens should stop selling tobacco

Walgreens has emerged as the worst offender among several pharmacy chains that were caught selling tobacco products to minors.

Youth call on Walgreens to stop selling tobacco at rally outside shareholders meeting

More than 50 people from across the country rallied outside of the Walgreens shareholders meeting to push the pharmacy chain to stop selling tobacco products

Researchers reviewed nearly 700 e-cigarette studies. What did they find?

E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

How big is Big Tobacco’s marketing budget?

The FTC just released its cigarette and smokeless tobacco report showing exactly how much money tobacco companies spend on marketing and advertising.

Unvaping America’s Youth

How tobacco companies are enlisting music artists like Cardi B to promote tobacco products

A review of the Swisher Sweets Artist Project examines how the cigar brand sponsors music events to promote its products and reach its target audience.