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EX Program from Truth Initiative announces new AI-driven recommender engine for tobacco cessation

For the first time, an artificial intelligence (AI)-driven program is being deployed to help adults nationwide quit smoking, vaping, and using nicotine.

CDC highlights need for comprehensive smoke-free policies

New data from the CDC shows that half the country is not protected from the harms of secondhand smoke via comprehensive smoke-free laws.

Q&A: How a Hispanic-Serving Institution became tobacco-free

In honor of Hispanic Heritage Month, Truth Initiative spoke with a student and staff member from the Community College of Aurora (CCA) to discuss how they ad

How one student led her apartment complex to go tobacco-free

Truth Initiative® youth activism fellow Katelynd Todd was driven to adopt a new tobacco-free policy at her apartment complex after learning about the harms o

Menthol tobacco product use higher among youth, women and African Americans

Menthol is a chemical compound extracted from the peppermint and corn mint plant or created synthetically.

7 youth-serving groups in Tennessee receive grants to help their communities go smoke-free

Truth Initiative awarded grants to seven youth-serving groups in the state to help raise awareness about smoke-free environments and reduce secondhand smoke

How tobacco companies linked cigarettes and mental health

Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.

Teaming up to give pets a voice in the fight to end tobacco use

truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.

Are video games glamorizing tobacco use?

Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

Played: This year’s video games glamorize tobacco use to youth

Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

Teens stopped #CATmageddon and can now enlist pets to send their message to big tobacco

the truth® campaign is launching a #PEEtition drive to pressure Big Tobacco to admit that smoking kills pets, too.