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Cigarette sales continued declining in 2021
Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.
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Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer
Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob
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16 higher education institutions pledge to go tobacco/vape-free through college program
Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t
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First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit
Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.
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truth campaign focused on mental health significantly lowered e-cigarette use among young people
A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use
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The truth about opioids campaign wins Emmy award
The youth and young adult opioid misuse prevention and education campaign, The Truth About Opioids, won an Emmy in the Outstanding Special Class – Short Form
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Why we need more research on how to help young people quit vaping
Despite a strong demand for quitting vaping programs among young people, there is limited research on how to help young adults 18-24 quit vaping, according t
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Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people
A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am
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Nicotine use and stress
Vaping nicotine can increase anxiety symptoms and stress levels.
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“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users
A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes
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Young adults are underestimating the dangers of nicotine
Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot
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Children’s book encourages Native American youth to reject tobacco
Standing in front of a classroom of American Indian elementary school students in Santa Fe, N.M., Logan Brown told them that they were going to draw the pict
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