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Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever
Disposable e-cigarettes sold in the U.S.
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Data suggest teens who use JUUL are not just experimenting
More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.
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truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch
truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.
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Nicotine and the young brain
Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus
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Young adults are underestimating the dangers of nicotine
Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot
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How an email from a grieving father inspired a Fortune 500 company to fight opioids
As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O
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Why American Spirit cigarettes could be especially dangerous
New research shows that cigarette pack design elements and descriptors continue to influence smokers.
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Less is more when it comes to the FDA’s game-changing nicotine reduction plan
The agency’s stand on nicotine goes to the heart of the problem and addresses it at its core — dismantling a product that has been engineered to be as addict
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Truth Initiative applauds FDA issuing marketing denial orders for flavored Vuse Alto products
We applaud the FDA's decision to issue marketing denial orders for six R.J. Reynolds Vapor Company’s Vuse Alto brand flavored e-cigarette products
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Our History
Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.
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The JUUL/Altria partnership puts nation's public health at greater risk
The FDA must use its full authority to stop the youth e-cigarette epidemic in the U.S.
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