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Truth Initiative launches advanced quit-smoking program for employers and health plans

Truth Initiative®, in collaboration with Mayo Clinic, today announced the EX® Program, an innovative quit-smoking program designed for employers, health syst

Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing

The vast majority of Instagram posts by tobacco brand-owned accounts did not follow U.S.

Lisa A. Watkins

Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery

Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products

JUUL sales increase more than 600% in a year, underscoring popularity among teens

Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.

Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

Authorities step up measures to address unauthorized e-cigarette sales

The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz

2024 ANA Reggie Award

REGGIE Spotlight Category: Health, Fitness and Wellness

This is Quitting with Emily Mazza

Banning menthol cigarettes should be top priority for FDA

There is overwhelming evidence that menthol is perpetuating the tobacco epidemic.

Public health and civil rights groups call on White House to stop delaying and end menthol cigarette sales

Public health and civil rights groups gathered for a “Menthol Funeral” to protest the administration’s delay in finalizing the Food and Drug Administration’s

truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

The harmful impact of further delays in the FDA’s e-cigarette review

Any extension should be brief, and tobacco companies cannot be allowed to use this public health emergency to continue avoiding their legal obligation.