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  1. News Article News Article Research & Resources

    How Big Tobacco made cigarettes more addictive

    The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.

  2. Research Article Research Article Research & Resources

    Use of multiple products dominates youth tobacco patterns

    E-cigarette use among youth increased between 2011 and 2014, but decreased in the last two years, leaving many wondering how e-cigarettes affect youth tobacc

  3. News Article News Article Research & Resources

    Five ways to combat smoking in video games

    We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.

  4. Two Gold CLIOs for Truth Initiative’s public education campaign: truth®

    Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde

  5. News Article News Article Research & Resources

    Smoking in movies directly influences youth smoking rates

    As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh

  6. News Article News Article Research & Resources

    Nearly 1 in 5 adults used tobacco regularly in 2020

    The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on

  7. Report Report Research & Resources

    The importance of tobacco taxes

    The research is clear — increases in tobacco taxes decrease tobacco use.

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    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, giving people the facts they need to know about smoking, vaping, nicotine, and the commercial tobacco industry. We engage individuals and groups to make change in their communities, innovate new ways to end tobacco use, and join forces with collaborators committed to preventing youth and young adult nicotine addition and empowering quitting for all. In short: we seek, speak, and spread the truth about smoking, vaping and nicotine.

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  10. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Alaska 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Alaska.

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the District of Columbia 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Washington DC.

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Florida 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Florida.