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    Community and Youth Engagement

    Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction are things of the past.

  2. News Article News Article Research & Resources

    Tracing the racist tactics of the tobacco industry

    Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use among Hispanic and Latino Americans

    This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.

  4. News Article News Article Research & Resources

    A decade of the Tobacco Control Act: Where are we now?

    As we mark 10 years since passage of the act, here’s a look at its accomplishments as well as the critical gaps remaining.

  5. Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

    New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

  6. News Article News Article Research & Resources

    Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees

    Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to

  7. Research Article Research Article Research & Resources

    New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

    Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

  8. News Article News Article Research & Resources

    What is JUUL?

    JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.

  9. News Article News Article Research & Resources

    As streaming soars, these binge-worthy shows frequently depict tobacco

    Watching shows in a compressed time may influence the amount and intensity of exposure.

  10. Research Article Research Article Research & Resources

    JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

    A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.

  11. Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

    The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

  12. News Article News Article Research & Resources

    As Oscar season kicks off, tobacco imagery still pervades movies

    As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.