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3 key messages from CDC’s tobacco education campaign
The CDC Tips From Former Smokers® campaign has returned to continue raising awareness of the dangers of smoking through real stories of people living with sm
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Truth Campaign snags 2 Ogilvy Awards
truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud
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truth® exposes unexpected ways tobacco affects young people
Did you know that smoking may dull your taste buds, harm the environment, and even impact your sex life?
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Youth Vaping Prevention & Resources to Quit
To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative and Kaiser Perman
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Study examines tobacco and e-cigarette ads online
A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.
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Young activists gather virtually for Moment of Truth
Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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Study explores characteristics of tobacco and e-cigarette online advertisements
A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.
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3 lessons from the truth® campaign: How effective branding can save lives
Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.
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truth® campaign successful in saving lives and preventing youth smoking
Exposure to the award-winning truth campaign prevented more than 300,000 U.S. youth and young adults from becoming smokers during 2015-2016.
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Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco
truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on
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Q&A: How to train emerging activists to support a social movement
Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?
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