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How your zip code could make it harder for non-daily smokers to quit

Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.

E-cigarettes are creating a new source of environmental pollution

As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to

FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction

Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use

JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor

Our top issues

In our fight to prevent youth and young adult nicotine addiction, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery

Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products

Nicotine content in e-cigarettes more than doubled in 5 years

The average nicotine concentration in e-cigarettes sold in the U.S. more than doubled from 2013 to 2018.

More e-cigarettes are entering the market, with increasingly high concentrations of nicotine

Two concerning trends are appearing in national e-cigarette sales data: more unique e-cigarette products are available for sale, and they contain increasingl

Tobacco/vape-free Communities

Lisa A. Watkins

Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

4 ways the tobacco industry is attempting to rebrand itself

Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.