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FDA Review of E-Cigarettes Is As Critical as Ever – Any Delay Related to COVID-19 Must Be Brief

FDA review is critical due to skyrocketing youth use of e-cigarettes and concerns that smoking and vaping may increase risk of severe complications from COVI

FAQs about This is Quitting

Young leaders engage in tobacco prevention as truth Ambassadors

Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.

Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

Disposable e-cigarette’s vague new flavor names attempt to evade regulation

Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

New study reveals teens 16 times more likely to use JUUL than older age groups

A first-of-its-kind study explores the rates and characteristics of JUUL use.

Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco

Pervasive tobacco imagery on screen endangers youth and demands action

Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.

Our mission

Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Raising the Legal Age to Purchase Tobacco is an Important Added Tool in the Fight, But is Insufficient to End the Youth E-cigarette Epidemic

Creating a federal Tobacco 21 policy is a step in the right direction to reduce youth tobacco initiation, but it alone cannot be viewed as sufficient to solv

Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarettes

Here are some important things to know about Elf Bar, Hyde, Breeze, and similar products.

E-cigarette market surges amid urgent need for comprehensive regulation and enforcement

New data are the latest in a growing body of research that highlight concerning trends in an e-cigarette market flooded with flavored products in increasingl