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truth and Vans team up to spread life-saving messages
truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.
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Why the rise in youth e-cigarette use may be worse than we think
Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.
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Let's make sure new army recruits don't become smokers
Does joining the military lead you to smoke? It could, but we can change that. The sad fact is: 38 percent of military smokers start after enlisting.
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FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction
Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use
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Natural tobacco agreement fails to protect the public from misleading claims and imagery
Truth Initiative and the Campaign for Tobacco-Free Kids today criticized as wholly inadequate an agreement reached between the Food and Drug Administration (
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Five facts about smoking and cancer on #worldcancerday
Five facts about smoking and cancer on #worldcancerday
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truth® zombies invade Walgreens to protest sale of tobacco products
A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco
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Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin
There is simply no place for an industry that continues to cause millions of deaths annually to be taken as a serious collaborator towards solving the very e
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Agreement on American Spirit cigarettes fails to protect public from misleading claims
An agreement permits American Spirit to use deceptive health-related claims that contribute to the misperception that their product is less dangerous.
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Leading health groups demand film industry give R rating to movies that depict smoking
A coalition of health organizations has demanded that movie producers and distributors apply an R rating to all films that include depictions of smoking or t
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What are the long-term effects of vaping?
Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.
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Behind the explosive growth of JUUL
Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.
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