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Purpose and principles on addressing the opioid crisis

Tobacco use in Nebraska 2023

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Nebraska.

Tobacco use in New Hampshire 2023

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Hampshire.

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

Our History

Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.

Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju

Tricia Kenney

Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

Why you should quit smoking before having surgery

In recent years, research has shown that compared to nonsmokers, smokers have a higher chance of surgery-related complications like heart attack, stroke, sho

Opening Day brings hope for tobacco-free MLB

When the first pitch is thrown out Sunday on Opening Day 2016, it will mark the beginning of the first year in the history of Major League Baseball that some

Five facts about smoking and cancer on #worldcancerday

Five facts about smoking and cancer on #worldcancerday

Research funded to study the appeal of menthol and smoking by people with HIV

Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR