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Industry influencer: how tobacco content is infiltrating social media

Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

Played: Smoking in videogames

Truth Initiative takes a look at tobacco use in video games.

JUUL on YouTube

Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

Why is smoking still being glamorized in media and pop culture?

Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.

5 ways tobacco is normalized in entertainment and pop culture

As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,

Prescription Drug Safety

To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ

Youth Vaping Prevention & Resources to Quit

To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na

Study examines tobacco and e-cigarette ads online

A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

truth and Vans team up to spread life-saving messages

truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.

Study explores characteristics of tobacco and e-cigarette online advertisements

A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

2018 Digiday Awards

Best Advertiser in Video

#STOPPROFILING

2013 Annual Report

Refocused & Rededicated.