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  1. Research Article Research Article Research & Resources

    Big Tobacco $20: States $1 = deadly ratio

    Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

  2. Cigarette smoking has declined but population disparities among populations are cause for concern

    It is terrific news that the results of the National Health Interview Survey, released today by the U.S.

  3. US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes

    It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.

  4. Gold Award

    2018 David Ogilvy Awards

    Unexpected Targeting and Segmentation 

    #STOPPROFILING

  5. Curriculum Curriculum Curriculum

    Youth Vaping Prevention & Resources to Quit

    To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na

  6. 2020 Reggie Awards

    Age-Specific Marketing

    Tested on Humans

  7. 2018 OMMA Awards

    Content Marketing: Single Execution

    Have You Seen This Ad? (RICO)

  8. Page

    Dangerous delays: The failure to regulate e-cigarettes

    E-cigarettes have been allowed to stay on the market for years without undergoing a full review of their public health impact, sparking a sustained and ongoing epidemic of youth use.

  9. Page

    Tobacco Research & Policy Newsletter

    Truth Initiative provides state officials, policymakers, and staff working on tobacco and consumer protection issues with the latest research on tobacco products and their use, sale, and marketing, as well as developments in the state and federal policy landscape.

  10. Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning communications, marketing and strategy executive who serves as Chief Communications, Marketing and Brand Strategy Offi

  11. Our Team

    Mary Dominguez

    Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

  12. 2016 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards