Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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    Displaying 1344 of 1418 Search Results

  1. Marty Jackley Headshot
    Our Team

    Martin (Marty) Jackley

    Marty Jackley was raised in Sturgis, South Dakota and graduated from the South Dakota School of Mines with a Bachelor of Science Degree in Electrical Enginee

  2. Winner Award

    2022 Fast Company Most Innovative

    10 Most Innovative Not-for-Profit organizations of 2022

  3. Winner Award

    2022 Khoros Kudos Awards

    Engagement for Good: Healthcare in North America

    EX Program

  4. Gold Award

    2022 ARF David Ogilvy Awards

    Social Responsibility

    Quitters

  5. Page

    Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

  6. Page

    Dangerous delays: The failure to regulate e-cigarettes

    E-cigarettes have been allowed to stay on the market for years without undergoing a full review of their public health impact, sparking a sustained and ongoing epidemic of youth use.

    7. Girl vaping and texting
    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

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  7. Our Team

    Elizabeth Kenny

    As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to ac

  8. Truth Initiative Logo
    Financial Statement Report

    2021 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol