Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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  1. Nancy Brown Headshot 2021
    Our Team

    Nancy Brown

    Nancy Brown is chief executive officer of the American Heart Association, a 97-year-old voluntary health organization guided by an unwavering mission: to be

  2. Mary Bassett Headshot
    Our Team

    Mary T. Bassett

    Mary T.

  3. Our Team

    Christy Hartsell

    Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica

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    Join Our Team

    At Truth Initiative, our programs make a difference that save lives and our people bring our programs to life. If you're searching for a fulfilling career and striving to make an impact in the world, whether you're an experienced leader in your field or at the start of your career, take a moment to review our open positions and consider joining our team.

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    Flavored Tobacco Policy Resources

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    What federal health agency cuts mean for tobacco control

    Last Updated: April 1, 2026

  7. Michael Felberbaum Headshot
    Our Team

    Michael Felberbaum

    Michael Felberbaum joins Truth Initiative as Senior Vice President of Editorial Strategy and Media Affairs. 

  8. Steve Oyer Headshot
    Our Team

    Steve Oyer

    Steve Oyer is a seasoned executive with over 45 years of business and investment experience.

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    Flavored tobacco policy resource center

    10. Menthol Mint and Ice Flavored vapes
    Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok

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    A hand holding a clear vape
    Clearly flavoured: rising popularity of ‘clear’ flavoured e-cigarettes and what online descriptions reveal

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    QUIT NICOTINE WITH EX PROGRAM

    Quitting nicotine isn't easy, but it can be done with the right support. EX Program, developed by Truth Initiative with Mayo Clinic, is a free digital cessation program that offers the proven tools, expert resources, and community support that can help people of all ages quit any tobacco or nicotine product.