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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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    Displaying 1356 of 1402 Search Results

  1. Speaker at National Day of Action Rally
    Annual Report Report

    2019 Annual Report

    We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an

  2. Silver Award

    2020 Reggie Awards

    Age-Specific Marketing

    Tested on Humans

  3. Bronze Award

    2020 American Business Awards (Stevies)

    Achievement in Human Resources

    Bronze Stevie Winner

  4. Page

    Quit Vaping Study FAQs

    Below are some frequently asked questions about participating in the Quit Vaping Study

  5. Page

    Clear the Air Tennessee

  6. Truth Initiative Facebook Logo
    Financial Statement Report

    2018 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  7. Annual Report Report

    2018 Annual Report

    Truth Initiative had a remarkable year in 2018, filled with big wins and new challenges. Millions of lives saved and a new generation to protect.

  8. Page

    Purpose and principles on addressing the opioid crisis

  9. Platinum Award

    2016 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

  10. Gold Award

    2015 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards

  11. 2013 Annual Report cover
    Annual Report Report

    2013 Annual Report

    Refocused & Rededicated.

  12. 2014 Annual Report cover
    Annual Report Report

    2014 Annual Report

    Change. Progress. Inspiration.