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Unvaping America’s Youth

Not Buying It: The Tobacco Industry's Rebrand

2020 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

2019 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

Janet Mills

Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

2019 Annual Report

We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an

2020 Reggie Awards

Age-Specific Marketing

Tested on Humans

2020 American Business Awards (Stevies)

Achievement in Human Resources

Bronze Stevie Winner

Quit Vaping Study FAQs

Below are some frequently asked questions about participating in the Quit Vaping Study

Clear the Air Tennessee

2018 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

2018 Annual Report

Truth Initiative had a remarkable year in 2018, filled with big wins and new challenges. Millions of lives saved and a new generation to protect.