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  1. News Article News Article Research & Resources

    EX Program: How employers and health plans can save money and help people quit smoking

    Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the

  2. Tobacco 21 Laws Provide Useful Tool to Reduce Youth Tobacco Use But Tobacco Industry Sudden Support Should be Viewed as Self-Serving, Not Pro-Public Health

    Now that public support has clearly reached a tipping point in favor of Tobacco 21, it’s clear the tobacco industry’s sudden support is motivated by self-int

  3. News Article News Article Research & Resources

    Truth Initiative brings quitting resources to fans at Celebration Bowl

    Truth Initiative’s presence brought attention to the disproportionate impact of tobacco on Black health, building on the work of its Culture + Cessation Coll

  4. News Article News Article Research & Resources

    Truth Initiative names veteran health policy advocate to lead community and youth engagement

    Truth Initiative brought on Amy Taylor to lead its community-level engagement and youth activism programs.

  5. News Article News Article Research & Resources

    Quitting vaping in 2026: Top tips and resources

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use among Hispanic and Latino Americans

    This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.

  7. News Article News Article Research & Resources

    How does vaping nicotine impact sleep?

    The research shows that vaping nicotine is associated with sleep problems.

  8. News Article News Article Research & Resources

    Why tobacco is a racial justice issue

    Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis

  9. Announcing EX Program Go from Truth Initiative: A Scalable Digital Tobacco Cessation Solution for Small to Mid-Sized Employers

    EX Program Go is built on the same clinically-backed foundation as EX Program for large employers, health plans, and public health organizations.

  10. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  11. Truth Initiative Names Initiative as Media Agency of Record

    Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

  12. Research Article Research Article Research & Resources

    Multiple tobacco and nicotine product use is increasingly common among young people

    More young people are using two or more nicotine products at the same time, raising concerns about heightened nicotine dependence, worsening health problems,