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What’s the harm in hookah? How risk misperceptions relate to rising use
People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.
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FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction
Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use
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Majority of young vapers worry about COVID-19 risk and want to quit
Findings from a new Truth Initiative survey reveal that the coronavirus pandemic is motivating many young people who use e-cigarettes to quit vaping.
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Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people
A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.
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Secondhand smoke
Secondhand smoke one page infographic
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Quitting smoking
Quitting smoking one page infographic
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Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk
A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low
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Smoking in the military
Smoking in the Military one page infographic
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Fewer than half of young people aware of connection between vaping and COVID-19 risk
The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.
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Smoking in movies directly influences youth smoking rates
As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh
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2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers
The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude
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Smoking in Films: 2021
The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.
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