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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 1224 of 1363 Search Results

  1. Our Team

    Amy Taylor

    Amy Taylor is a seasoned advocate and leader, currently serving as the Chief Development and Engagement Officer at Truth Initiative.

  2. Adrienne Neal
    Our Team

    Adrienne Neal

    Over the span of her 25-year career, Adrienne Neal has played a major role in helping organizations harness the full potential of their most valuable asset:

  3. Page

    Truth Initiative Statement on Harm Reduction

    Sept. 28, 2021

  4. Howard Koh headshot
    Our Team

    Howard Koh

    Dr. Howard K. Koh is the Harvey V. Fineberg Professor of the Practice of Public Health Leadership at the Harvard T.H.

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    Flavored tobacco policy resource center

    6. Menthol Mint and Ice Flavored vapes
    “I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

    Read more
  6. Page

    Curriculums to Address Vaping Nicotine & Prescription Drug Misuse

    Our free digital courses offer modern approaches to guide teachers and educate youth about the dangers associated with e-cigarette use and with misusing prescription medications, including counterfeit drugs containing fentanyl.

    Through real-world scenarios delivered in truth’s authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.

  7. Page

    Corporate tobacco cessation programs

  8. Page

    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about smoking, vaping, nicotine and the commercial tobacco industry, engages individuals and groups to make change in their communities, innovates new ways to end tobacco use, and joins forces with collaborators committed to making tobacco use and nicotine addiction a thing of the past. In short: we seek, speak, and spread the truth about tobacco smoking, vaping and nicotine.

  9. Our Team

    Alex Parks

    I.

  10. Our Team

    Christy Hartsell

    Christy Hartsell is responsible for engaging companies to help amplify the organization’s work and provide funding to support the mission, as the vice presid

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    This is Quitting

    The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 700,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

    Teens and young adults can join for free by texting DITCHVAPE to 88709

    Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.