In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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Out with tobacco/cigarettes and in with apples: How teamwork can create healthier stores
How graphic warning labels could trigger thoughts of quitting
Profile of blunt users sharpens with new study
Big Tobacco $20: States $1 = deadly ratio
Tobacco product displays shape teens' risk of future cigarette use
Exposure to e-cigarette ads may enhance curiosity/usage among young adults
Vaporized: Majority of youth exposed to e-cigarette advertising
Rapid increase in e-cigarette ad spending in 2014
National survey of college behavior shows cigarette use down but alternative tobacco use up