In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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When and where do nonsmokers encounter tobacco advertising?
How to recruit and retain young people to get better survey results
When is crowdsourced data most useful for research?
How mobile marketing for e-cigarettes may be aimed at youth
Using pop culture to end tobacco for good
Which social media sites do young adults use?
What makes substance abuse centers more likely to help patients quit smoking?
Young adult cigar smoking trends underscore the need for flavor regulations
What’s the harm in hookah? How risk misperceptions relate to rising use