In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.
Sign up for our newsletter
Nearly 1 in 5 youth say they have seen JUUL used in school
4 out of 5 youth overestimate e-cigarette or cigarette use among peers
5 things FDA should do about JUUL e-cigarettes
JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous
How tobacco products harm the environment from their manufacture to consumption
Why the rise in youth e-cigarette use may be worse than we think
How tobacco companies are enlisting music artists like Cardi B to promote tobacco products
A look at how big tobacco infiltrated baseball
5 ways tobacco is normalized in entertainment and pop culture