In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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Sex sells: A look at the tobacco industry’s use of sexual themes to sell products
3 ways tobacco use impacts your sex life
5 unexpected ways smoking affects your body
truth® exposes unexpected ways tobacco affects young people
Why are cigarette butts the most littered item on earth?
4 things parents need to know about JUUL and nicotine addiction
Are selfies making smoking cool again?
4 marketing tactics e-cigarette companies use to target youth
The JUUL copycats that are flooding the market