Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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JUUL sales increase more than 600% in a year, underscoring popularity among teens
One more reason Walgreens should stop selling tobacco
CDC finds ‘marked disparities’ in youth tobacco use by race and ethnicity
High-nicotine e-cigarettes may reverse declines in youth tobacco use
While less harmful than cigarettes, e-cigarettes pose several risks
Court victory means FDA must act fast to put graphic warnings on cigarettes
3 things you can do about toxic cigarette litter
Young adult smoking rate drops to 10%
Investigation reveals tobacco companies are secretly using social media to promote smoking