Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.
Sign up for our newsletter
Next chapter begins as tobacco control leader becomes Truth Initiative
Hawaii raising minimum age to reduce tobacco use among those under 21
Truth Initiative committed to smoke-free campuses for priority populations
Two distinct stories emerge from CDC survey on youth tobacco use
truth and Vans team up to spread life-saving messages
Cigarette smoking among teens down, but e-cigarette use up
Smoking in movies directly influences youth smoking rates