5 ways tobacco is normalized in entertainment and pop culture
As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality, putting the nation’s progress at risk.
Tobacco imagery in entertainment continues to portray smoking positively, as a normal social behavior and as glamorous, rebellious and edgy. These images have influence, especially among youth and young adults, who are uniquely susceptible to social and environmental influences to use tobacco. Almost all smokers — 99 percent — start smoking by age 26.
Tobacco in any form of entertainment contributes to the normalization of smoking, and the expansion of the media landscape means that there are more opportunities for exposure. From video games like “Grand Theft Auto” to streaming series like "Stranger Things," here are five ways tobacco is normalized and glamorized in pop culture and entertainment.