Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
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We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
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Youth-rated films nominated for Oscars feature more tobacco imagery than previous years
Some video games glamorize smoking so much that cigarettes can help players win
How a group of Indiana youth is changing social norms around smoking
What can streaming services do about exposing youth to on-screen smoking?
Senators urge MPAA to assign R rating to movies with smoking
Why is smoking still being glamorized in media and pop culture?
How tobacco companies are enlisting music artists like Cardi B to promote tobacco products
5 ways tobacco is normalized in entertainment and pop culture
The renormalization of tobacco use on streaming content services