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  1. Research Article Research Article Research & Resources

    How online social relationships help smokers quit tobacco

    Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I

  2. Our Team
  3. Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

    Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

  4. Research Article Research Article Research & Resources

    truth® brand awareness proven to drive down vaping rates in young people

    New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and

  5. Research Article Research Article Research & Resources

    How graphic warning labels could trigger thoughts of quitting

    New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest

  6. Research Article Research Article Research & Resources

    Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG

    The study highlights the need to establish consistent classification of flavored e-cigarettes to track the proliferation of new products and flavors.

  7. Research Article Research Article Research & Resources

    New study: Price increases can reduce underage e-cigarette use

    Higher e-cigarette prices and taxes can reduce the number of days teens use e-cigarettes and decrease current e-cigarette use

  8. Research Article Research Article Research & Resources

    A better way to measure a young adult’s socioeconomic status

    A recent study from Truth Initiative found that what might be a better way to capture the socioeconomic status of young adults is simply to ask them.

  9. Research Article Research Article Research & Resources

    Vape shops respond to tightening e-cigarette regulations with more online marketing and expansion to CBD products

    Vape shops are expanding their product lines to include CBD products and building up their online marketing in response to tightening restrictions on e-cigar

  10. Research Article Research Article Research & Resources

    Millions of smokers go online for help to quit each year

    More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.

  11. News Article News Article Research & Resources

    Six highlights from the Tobacco Control special issue on flavors

    With flavors that can seem like they belong in a candy shop—including strawberry, licorice, and chocolate–some tobacco products may appear to be less harmful

  12. Research Article Research Article Research & Resources

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.