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ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse

The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public

One year of recovery: the journey from opioid addiction

The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment.

truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch

truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.

By the numbers: Pets and smoking

We’ve broken down the facts and figures on the impact of smoking on our furry loved ones.

Alma Adams takes on the tobacco industry

Alma Adams, a two-term U.S. representative from Greensboro, N.C.

NYC This is Quitting Resources

Quit Vaping Study FAQs

Below are some frequently asked questions about participating in the Quit Vaping Study

2021 class of truth Ambassadors launch community projects

Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o

Expanding our mission with an opioid education and prevention campaign

Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa

Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations

Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p

Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities

Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.