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  1. News Article News Article Research & Resources

    Cities and states target tobacco sales with new rules in 2016

    States and cities across the country will make it harder to sell tobacco products to young people in 2016, increasing the legal minimum age to purchase cigar

  2. New U.S. Senate bill would raise tobacco legal age from 18 to 21

    The best way to protect adolescents from tobacco related illness and death is to help them avoid smoking altogether. We applaud the introduction of S.

  3. Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health

    The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev

  4. News Article News Article Research & Resources

    Why tobacco is a racial justice issue

    Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis

  5. Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

    The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

  6. Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020

    This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.

  7. Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

  8. News Article News Article Research & Resources

    Nearly 1 in 5 youth say they have seen JUUL used in school

    Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.

  9. News Article News Article Research & Resources

    As smoking rates decline, Hollywood isn’t getting the picture

    The majority of the 2018 nominees for Academy Awards® in major categories – 86 percent – feature tobacco imagery on screen

  10. News Article News Article Research & Resources

    What is JUUL?

    JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.

  11. News Article News Article Research & Resources

    How Big Tobacco made cigarettes more addictive

    The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.

  12. News Article News Article Research & Resources

    Are organic or natural cigarettes safer to smoke?

    Organic tobacco and tobacco with no additives does not make a healthier or safer cigarette.