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  1. New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use

    New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa

  2. Report Report Research & Resources

    Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

    Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.

  3. FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction

    Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use

  4. News Article News Article Research & Resources

    Why ending menthol cigarette sales would benefit disproportionally affected groups

    Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.

  5. News Article News Article Research & Resources

    How Big Tobacco is trying to makeover its image and protect its bottom line at the expense of public health

    As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive publicity effort to convince people it has turned over a new

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  7. Fact Sheet Fact Sheet Research & Resources

    Smokeless tobacco: Facts, stats, and regulations

    To spread the truth about smokeless tobacco, Truth Initiative has summarized the key facts for you to know, use and share.

  8. Fact Sheet Fact Sheet Research & Resources

    The impact of secondhand smoke

    Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.

  9. Report Report Research & Resources

    The price is not right

    Majority of adults, and at least a quarter of current smokers, strongly favor efforts to raise tobacco prices.

  10. States can help finish the fight against tobacco by boosting funding for tobacco prevention

    The states are missing a golden opportunity to save millions of lives and billions of dollars in health care costs because they continue to shortchange prove

  11. Report Report Research & Resources

    While you were streaming: Smoking on demand

    A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

  12. Report Report Research & Resources

    Vaping in the Workplace

    Regulations on vaping in the workplace are piecemeal at best, with less than half of states explicitly banning e-cigarette use in workplaces.