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  1. Research Article Research Article Research & Resources

    Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations

    Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p

  2. News Article News Article Research & Resources

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.

  3. News Article News Article Research & Resources

    Young ex-vapers share their experience and advice on quitting vaping

    Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.

  4. News Article News Article Research & Resources

    How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

    A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent nee

  5. News Article News Article Research & Resources

    COVID-19: the connection to smoking and vaping, and resources for quitting

    Those who smoke or vape e-cigarettes may be especially concerned about COVID-19 because it attacks the lungs and could be a particularly serious threat to to

  6. News Article News Article Research & Resources

    This Earth Day consider the impact of smoking on the environment

    This Earth Day let’s consider some of the facts about cigarettes and their impact on the environment.

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    Get Involved

    We are investigating, exposing and amplifying the truth about commercial tobacco and we want you to join us. Learn more about how you can inspire lives free from smoking, vaping and nicotine through activism, scholarships, studies and more. You can also join us to learn more about the opioid epidemic, the dangers of opioid misuse and addiction and the role you can play in creating change in your community. Let’s work together.

  8. News Article News Article Research & Resources

    Head Start updates will help protect children from tobacco smoke

    Updated standards include a requirement that Head Start programs offer parents opportunities to learn about the health risks associated with secondhand smoke

  9. Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue

    Truth Initiative took to The Atlantic Festival stage during a session called Thrive: A Youth Mental-Health Summit to draw awareness to the connection between

  10. Research Article Research Article Research & Resources

    “Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

    A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes

  11. Research Article Research Article Research & Resources

    Outbreak of vaping-related lung injuries linked with lower intentions to use e-cigarettes among young people

    News of the nationwide outbreak of EVALI was associated with views about the risks of e-cigarettes among young users and non users, according to new Truth In

  12. News Article News Article Research & Resources

    How state public health agencies can reduce menthol cigarette use

    State health officials can significantly reduce menthol cigarette use by supporting local policies to restrict or ban its sale and spreading awareness about