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  1. News Article News Article Research & Resources

    Tobacco is a social justice issue: Racial and ethnic minorities

    Tobacco use disproportionately affects minority groups, who have a long history of being targeted by the tobacco industry.

  2. Surgeon General's report confirms youth should not use e-cigarettes

    The Surgeon General’s report on e-cigarettes released today confirms the indisputable fact that youth should not be using nicotine or tobacco in any form.

  3. News Article News Article Research & Resources

    Final deeming regulation at a glance

    The U.S. Food and Drug Administration (FDA) “deeming” regulation was released May 6, 2016 and published May 10, 2016.

  4. Research Article Research Article Research & Resources

    Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

    The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor

  5. And the Oscar goes to…the tobacco industry

    Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

  6. News Article News Article Research & Resources

    Pervasive tobacco imagery on screen endangers youth and demands action

    Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.

  7. Research Article Research Article Research & Resources

    Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

    Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od

  8. Research Article Research Article Research & Resources

    New study: truth campaign effective in shifting knowledge and attitudes about vaping

    A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.

  9. Research Article Research Article Research & Resources

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.

  10. News Article News Article Research & Resources

    Tracing the racist tactics of the tobacco industry

    Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.

  11. News Article News Article Research & Resources

    How digital tools can help tobacco users quit for good

    With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h

  12. News Article News Article Research & Resources

    Q&A: LGBT pride in ending nicotine and tobacco use

    Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.