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Some video games glamorize smoking so much that cigarettes can help players win
At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.
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10 popular shows with the most smoking
Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being
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Why are cigarette butts the most littered item on earth?
Cigarette butts have the longstanding distinction of being the most littered item on earth, with about 4.5 trillion cigarettes discarded each year worldwide.
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Our Team
![Sarah Shank Headshot]()
Sarah Shank
A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec
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truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time
truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker
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#NoMentholMondays: How youth activists are fighting back
Youth activists have identified tobacco, specifically the targeted marketing of menthol cigarettes in African-American communities, as a social issue worth f
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5 unexpected ways smoking affects your body
Smoking cigarettes can cause lung cancer and heart disease, but did you know that it may also dull your taste buds or impair your hearing?
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Where we stand: Little cigars, cigarillos and cigars
Truth Initiative lays out the policies it supports with respect to little cigars, cigarillos and cigars
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While you were streaming
New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.
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New survey shows smoking among teens at historic lows and dramatic declines in vaping
The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.
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JUUL fails to remove all of youth’s favorite flavors from stores
While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y
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How your zip code could make it harder for non-daily smokers to quit
Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.
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