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  1. Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer

    Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob

  2. News Article News Article Research & Resources

    How an email from a grieving father inspired a Fortune 500 company to fight opioids

    As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O

  3. News Article News Article Research & Resources

    Some video games glamorize smoking so much that cigarettes can help players win

    At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Washington 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Washington.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Texas 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Texas.

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Rhode Island 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Rhode Island.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Pennsylvania 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Pennsylvania.

  8. ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse

    The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Minnesota 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.

  10. Our Team

    Samuel Rose

    Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a

  11. News Article News Article Research & Resources

    What are “heat-not-burn” cigarettes?

    A different type of tobacco product may land on American shelves soon if the FDA approves IQOS, a “heat-not-burn” tobacco product from Philip Morris.

  12. Report Report Research & Resources

    The importance of tobacco taxes

    The research is clear — increases in tobacco taxes decrease tobacco use.