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  1. Our Team

    Samuel Rose

    Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a

  2. News Article News Article Research & Resources

    Apply now: ‘Reinvent the reel’ grants will support groups to get smoking off movie screens

    Grants from Truth Initiative® and Trinity Health will help youth-serving groups educate young people on the issue of smoking in

  3. News Article News Article Research & Resources

    Five ways to combat smoking in video games

    We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.

  4. Washington task force includes tobacco prevention and control in cancer moonshot recommendation

    By including tobacco control and primary prevention in the Washington task force recommendations for the National Cancer Moonshot Initiative, tremendous stri

  5. Two Gold CLIOs for Truth Initiative’s public education campaign: truth®

    Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde

  6. News Article News Article Research & Resources

    How an email from a grieving father inspired a Fortune 500 company to fight opioids

    As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O

  7. News Article News Article Research & Resources

    Q&A: Helping college campuses go tobacco-free

    Tobacco-free policies are proven to prevent young adults from starting tobacco use, help tobacco smokers quit, and reduce secondhand smoke exposure.

  8. Research Article Research Article Research & Resources

    truth campaign proven to drive down smoking rates across different demographic groups

    A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

  9. New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

    Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

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  11. News Article News Article Research & Resources

    Nearly half of young vapers resolve to quit e-cigarettes in 2020

    Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

  12. News Article News Article Research & Resources

    Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees

    Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to