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  2. News Article News Article Research & Resources

    Young activist focuses on helping the homeless population live tobacco-free

    Truth Initiative® fellow Kelsey Magill is working to help youth and young adults experiencing homelessness in Washington, D.C., live tobacco-free lives.

  3. On the deceptive marketing of Natural American Spirit cigarettes

    We commend Breathe DC for filing a lawsuit in the DC Superior Court to hold Santa Fe Natural Tobacco Company accountable for their deceptive marketing of Nat

  4. News Article News Article Research & Resources

    Truth Initiative calls on FDA to enforce graphic warning labels requirement

    Truth Initiative joined public health groups to file a lawsuit to compel the FDA to enforce a requirement that graphic health warnings appear on cigarette pa

  5. Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco

    truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on

  6. News Article News Article Research & Resources

    #NoMentholMondays: How youth activists are fighting back

    Youth activists have identified tobacco, specifically the targeted marketing of menthol cigarettes in African-American communities, as a social issue worth f

  7. News Article News Article Research & Resources

    16 higher education institutions pledge to go tobacco/vape-free through college program

    Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t

  8. Research Article Research Article Research & Resources

    E-cigarette users look to social media to circumvent flavored e-cigarette restrictions

    New Truth Initiative study underscores the need for comprehensive flavored e-cigarette policies that don’t leave loopholes for certain product types or flavo

  9. News Article News Article Research & Resources

    What can streaming services do about exposing youth to on-screen smoking?

    Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

  10. Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020

    This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.

  11. News Article News Article Research & Resources
  12. News Article News Article Research & Resources

    “Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

    Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.