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truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time
truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker
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truth® zombies invade Walgreens to protest sale of tobacco products
A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco
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Misperceptions about nicotine may interfere with quitting vaping
Health misinformation, including false information about nicotine, has been rampant during the COVID-19 pandemic and is reaching young adult e-cigarette user
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truth and Kevin Lyons partner with Cotopaxi to inspire tobacco-free lives
truth will join Cotopaxi for 25 of their Questival adventure races.
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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What’s the harm in hookah? How risk misperceptions relate to rising use
People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.
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Doctors’ offices: A missed opportunity in tobacco control
Just 49 percent of adolescents who visited a doctor in the last year were asked if they use tobacco.
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Young people take back the shelves and demand that pharmacies stop selling tobacco products
Pharmacies are a trusted source of health information and services.
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Research funded to study the appeal of menthol and smoking by people with HIV
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR
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New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources
Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores
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Vaping content on Instagram violates federal regulations and social media platform policies
Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.
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Youth Vaping Prevention & Resources to Quit
To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative and Kaiser Perman
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