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  1. Young people take back the shelves and demand that pharmacies stop selling tobacco products

    Pharmacies are a trusted source of health information and services.

  2. Research Article Research Article Research & Resources

    Research funded to study the appeal of menthol and smoking by people with HIV

    Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR

  3. EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth

    The EX Program broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for

  4. Research Article Research Article Research & Resources

    New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

    Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

  5. Research Article Research Article Research & Resources

    Vaping content on Instagram violates federal regulations and social media platform policies

    Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.

  6. Curriculum Curriculum Curriculum

    Youth Vaping Prevention & Resources to Quit

    To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative and Kaiser Perman

  7. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

  8. Report Report Research & Resources

    Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores

    A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products enticing

  9. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.

  10. Truth Initiative and Wellable partner to deliver comprehensive smoking cessation resources

    A new partnership brings smoking cessions tools from the EX Program from Truth Initiative to the Wellable network of employee wellness

  11. Research Article Research Article Research & Resources

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

  12. Tobacco use rates among middle and high school students flatten in 2017

    After an encouraging decline from 2015 to 2016, progress has stalled and youth tobacco use rates remain virtually unchanged in all categories from 2016 to 20