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New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People
A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.
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Opioid dependence can happen after just 5 days
Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri
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FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults
Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.
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Bold and bright: How tobacco companies market flavored products to appeal to youth
A gap in product regulation allows the tobacco industry to market flavored products in several ways.
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truth® campaign prevents more than 300,000 young people from smoking in one year
An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.
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How tobacco companies have used women’s history and equality struggles to sell cigarettes
There are many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation over the years.
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Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm
More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,
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Youth fellows gain support for a tobacco-free Howard University
Truth Initiative youth activism fellows gathered more than 300 signatures from Howard University students at an orientation event to build support for a camp
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truth asks if it is just business or is it exploitation
A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.
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CDC highlights need for comprehensive smoke-free policies
New data from the CDC shows that half the country is not protected from the harms of secondhand smoke via comprehensive smoke-free laws.
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Truth Initiative names veteran health policy advocate to lead community and youth engagement
Truth Initiative brought on Amy Taylor to lead its community-level engagement and youth activism programs.
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Kicking off Black History Month with our first #NoMentholMonday
Today marks the beginning of America’s 40th Black History Month.
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