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How a group of Indiana youth is changing social norms around smoking
Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.
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Women’s colleges now eligible for tobacco-free campus grant
Truth Initiative is accepting applications for grants to women’s colleges, minority-serving academic institutions and community colleges to adopt tobacco-fre
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CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free
CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.
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truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time
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truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time
truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker
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5 things the tobacco industry didn’t do until it was forced to
Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court
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How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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truth and the Vans Warped Tour take their final ride
The truth youth tobacco prevention campaign and its crew of tour riders are on the road with the Vans Warped Tour for their 19th and final summer.
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Hookah is the most popular flavored tobacco product among youth
Flavors play a significant role in drawing youth to use hookah, and they are one of the main reasons youth use the product.
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What can streaming services do about exposing youth to on-screen smoking?
Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?
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Senators urge MPAA to assign R rating to movies with smoking
The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t
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Why is smoking still being glamorized in media and pop culture?
Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.
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