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  1. News Article News Article Research & Resources

    Smoking rates decline steeply in teens in 2021

    Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those

  2. News Article News Article Research & Resources

    Young people urge White House to take action on menthol

    Truth Initiative continues to press the Administration to finalize the menthol cigarette and flavored cigar rules.

  3. News Article News Article Research & Resources

    3 ways vaping affects mental health

    While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.

  4. News Article News Article Research & Resources

    JUUL keeps saying its popularity with young people is an accident

    JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

  5. Study reveals major victory on teen smoking but a ticking time bomb as youth vaping numbers explode

    The teen smoking rate has fallen to an all-time low of 4.6%, but an astounding 19.2% of youth now use-cigarettes — an increase of 60% over 2017

  6. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip

  7. News Article News Article Research & Resources

    New paper recommends a national settlement agreement with JUUL include a youth prevention campaign

    According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.

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  9. Health organizations call on the walt disney company to terminate vice media partnership with PMI

    A coalition of health organizations is asking The Walt Disney Company to encourage its partner network Vice to end its relationship with Philip Morris Intern

  10. New Study Reveals Breakthrough Texting Program Aids Young Vapers in Quitting

    More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

  11. News Article News Article Research & Resources

    Fewer than half of young people aware of connection between vaping and COVID-19 risk

    The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.

  12. Truth Initiative Names Initiative as Media Agency of Record

    Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has