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How to recruit and retain young people to get better survey results
Truth Initiative® researchers share effective strategies that other public health groups can use to recruit and retain young people for surveys.
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How tobacco companies have used women’s history and equality struggles to sell cigarettes
There are many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation over the years.
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How tobacco companies linked cigarettes and mental health
Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.
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Tobacco industry uses flawed study to oppose flavored tobacco restrictions
Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de
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Our Team
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“E-cig” or “vape”? Why semantics matter
If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?
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Quitting vaping in 2024: Top tips and resources
There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f
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Internet tools can help smokers quit
Web-based interventions can be just as effective at helping smokers quit as face-to-face or telephone counseling, and are more effective than print materials
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Our Team
![Headshot of Barbara Schillo]()
Barbara Schillo
Dr.
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How the tobacco industry is trying to infiltrate public health – and what we can do about it
As cigarette sales decline, the tobacco industry is trying to rehabilitate its image with non-combustible tobacco products and claims that it can be part of
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Young adults are underestimating the dangers of nicotine
Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot
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How online social relationships help smokers quit tobacco
Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I
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