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  1. Tobacco industry allies launch outrageous attack on FDA efforts to protect kids, save lives

    This attack is an orchestrated effort by the tobacco industry and its political allies to protect the industry’s profits at the expense of our nation’s child

  2. News Article News Article Research & Resources

    Some video games glamorize smoking so much that cigarettes can help players win

    At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.

  3. News Article News Article Research & Resources

    4 things parents need to know about JUUL and nicotine addiction

    JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu

  4. ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse

    The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public

  5. Report Report Research & Resources

    Menthol cigarettes: Attitudes, beliefs and policies

    A Truth Initiative study on menthol cigarettes reveals that confusion and misperceptions about menthol remain, but support for a ban on the flavoring is on t

  6. News Article News Article Research & Resources

    Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

    Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers

  7. Youth activists gather in DC to demand action on flavored tobacco products and declare “Nicotine Addiction Shouldn’t Taste Like Candy”

    Youth activists from across the country will come together in the nation’s capital to raise their voices for a future free of flavored tobacco products.

  8. News Article News Article Research & Resources

    Cigarette smoking among teens down, but e-cigarette use up

    Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the

  9. Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

    John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

  10. First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

    truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.

  11. As E-Cigarette Makers Face Critical September 9 Deadline, Leading Health Groups Urge FDA Not to Allow Sale of Any Flavored Products

    Health groups endorse key principles to guide FDA review of e-cigarettes and other tobacco products, call for rigorous scientific evidence and prompt removal

  12. Tobacco Tale of Two Nations: New Report Shows 13 States Have Higher Smoking Rates and Greater Health Consequences Than Rest of U.S.

    New report underscores a tale of two nations when it comes to tobacco use - one of dramatic declines in smoking rates, and one where a huge swath of the U.S.