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Our mission

Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

2021 Annual Report

We are pleased to share the significant progress we made in 2021, detailed in this report: Creating a future free from smoking, vaping, and nicotine.

2020 Annual Report

We are pleased to share the significant progress we made in 2020, detailed in this report: Creating a future free from smoking, vaping, and nicotine.

Raising the Legal Age to Purchase Tobacco is an Important Added Tool in the Fight, But is Insufficient to End the Youth E-cigarette Epidemic

Creating a federal Tobacco 21 policy is a step in the right direction to reduce youth tobacco initiation, but it alone cannot be viewed as sufficient to solv

Raúl Torrez

Raúl Torrez serves as New Mexico’s 32nd Attorney General. He was sworn in on January 1st, 2023.

Clear the Air Tennessee

Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco

2019 Annual Report

We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an

Could 2019 be the year when pharmacies finally stop selling tobacco products?

Thousands of pharmacies continue to sell tobacco, including most Walgreens stores, the country’s second largest pharmacy chain.

Tobacco coupons: How low can they go?

Coupons are one of the tobacco industry’s top marketing strategies. From 2013 to 2014, the industry doubled its annual investment in coupons.

Leading health organizations seek to intervene in defense of FDA rule on e-cigarettes, cigars

Six leading public health organizations today asked federal courts to allow them to intervene in two lawsuits brought by the electronic cigarette and cigar i

Truth Initiative and CVS Health launch program to make HBCUs and community colleges tobacco-free

Truth Initiative® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities