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  1. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in California 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in California.

  2. Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

    This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both presc

  3. Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

    With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

  4. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

  5. News Article News Article Research & Resources

    Truth Initiative partners with American Heart Association

    Truth Initiative and AHA/ASA are collaborating to increase awareness about tobacco’s impact, especially on the African-American community.

  6. Page

    Our top issues

    In our fight to prevent youth and young adult nicotine addiction, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

  7. News Article News Article Research & Resources

    Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

    Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco

  8. DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis

    The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Massachusetts 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Massachusetts.

  10. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Arkansas 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Arkansas.

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Mexico 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Mexico.