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Research and evaluation
Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.
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Nine young leaders are mobilizing their peers as the new class of truth Ambassadors
As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.
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Federal court orders FDA to quickly implement graphic cigarette warnings as mandated by law
A federal court has ordered the FDA to quickly issue a final rule requiring graphic health warnings on cigarette packs and advertising, as mandated by the To
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Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin
There is simply no place for an industry that continues to cause millions of deaths annually to be taken as a serious collaborator towards solving the very e
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Young adults are underestimating the dangers of nicotine
Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot
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FDA’s Graphic Cigarette Warnings Show and Tell the Deadly Truth About Smoking – They Must Be Fully Implemented and Vigorously Defended
By issuing a final rule requiring large, graphic health warnings on cigarette packs and advertising, the FDA has taken a critical step forward in the nation’
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How can a Disney star and a compatibility quiz combat tobacco industry profiling?
A compatibility quiz from truth® and DoSomething.org matches young people based on their income, race and sexual orientation—characteristics used in tobacco
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How the tobacco industry is trying to infiltrate public health – and what we can do about it
As cigarette sales decline, the tobacco industry is trying to rehabilitate its image with non-combustible tobacco products and claims that it can be part of
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Hookah is the most popular flavored tobacco product among youth
Flavors play a significant role in drawing youth to use hookah, and they are one of the main reasons youth use the product.
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How does vaping nicotine impact sleep?
The research shows that vaping nicotine is associated with sleep problems.
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Why American Spirit cigarettes could be especially dangerous
New research shows that cigarette pack design elements and descriptors continue to influence smokers.
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3 elements of successful youth advocacy work
Developing young leaders is a critical part of sustainable social change. Here’s a breakdown of key objectives for success.
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