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  1. Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health

    The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev

  2. Report Report Research & Resources

    Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.

    Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.

  3. News Article News Article Research & Resources

    Where we stand: Regulating flavored tobacco products

    Truth Initiative joined the African-American Tobacco Control Leadership Council to call for FDA to issue a rule banning the sale of all flavored tobacco prod

  4. Research Article Research Article Research & Resources

    Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing

    The vast majority of Instagram posts by tobacco brand-owned accounts did not follow U.S.

  5. News Article News Article Research & Resources

    “The Bear” season 3’s best guest star? NRT gum

    Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

  6. Research Article Research Article Research & Resources

    Why smoking remains higher in these Southern and Midwestern states

    Truth Initiative’s latest “Tobacco Nation” report, the third report since 2017, analyzes geographic disparities in tobacco use.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Colorado 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Colorado.

  8. News Article News Article Research & Resources

    These 10 youth-serving groups want to get smoking off movie screens

    Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues

  9. Graphic Cigarette Warnings Proposed by FDA Are Long Overdue, But Agency Must Meet March 2020 Deadline to Finalize Them

    The graphic cigarette health warnings proposed by the FDA are a critical and long-overdue step forward in the nation’s battle against tobacco use.

  10. Research Article Research Article Research & Resources

    Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk

    A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low

  11. News Article News Article Research & Resources

    This Earth Day consider the impact of smoking on the environment

    This Earth Day let’s consider some of the facts about cigarettes and their impact on the environment.

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